How Rick Melero Built a $30M Marketplace Fund

• SPV vs Customizable Fund®: Syndications required fresh paperwork, legal fees, and admin work for every deal.

• Rigid Blind Pools: Previous debt and equity funds pigeonholed Rick into single strategies, unable to pivot with market shifts.

• Investor-Friendly Access Gap: Deals often required $1M+ commitments, locking out smaller but eager investors.

• Fundraising Efficiency: Managing multiple entities drained staff bandwidth, slowing both deal flow and growth.

With Avestor, Rick launched a Customizable Fund® that blended the best of SPVs and pooled funds:

• Marketplace Fund Creation: A single umbrella structure where investors can self-select deals across residential loans, commercial triple-net leases, credit-line products, and equity participation.

• Investor-Friendly Minimums: Reduced entry point from $1M to $25,000, widening access while keeping high-net-worth investors engaged.

• Centralized Operations: Compliance, fund accounting, and capital tracking now run on one platform, eliminating redundant legal and tech costs.

• Streamlined Investor Onboarding: Automated accreditation, KYC/AML, and money collection improved fundraising efficiency and compliance.

• Branded Investor Portal: A modern, investor-friendly private fund model where clients can browse opportunities, monitor performance, and diversify.

• $30 Million in Commitments (as of 2024): Investors are actively moving capital into the marketplace fund.

• Flexibility Secured: Rick can now pivot strategies quickly while still offering deal-level choice.

• Investor-Friendly Private Fund Model: Broader participation thanks to $25K minimums and self-selection across opportunities.

• Operational Scale: Consolidated platforms and reduced overhead strengthened accuracy and speed.

• Stronger Trust: A transparent, branded portal reinforced investor confidence and long-term loyalty.

Conclusion

By moving to Avestor’s Customizable Fund®, Rick Melero transformed an inefficient, deal-by-deal fundraising process into a scalable, investor-friendly marketplace. The result: $30 million currently being transitioned, lower costs, greater flexibility, and a structure built for long-term growth.

👉 Explore Customizable Fund® for your strategy at www.avestor.com